Question follow-through · 118022

Artificial Intelligence: Labelling

To ask the Secretary of State for Science, Innovation and Technology, what assessment she has made the potential merits of introducing content labelling requirements for AI-generated images and videos on social media platforms.

answeredDepartment for Science, Innovation and Technology

About this written question

A written question asks a government minister for information in writing. Parliament publishes the question and any answer.

Answering body
Department for Science, Innovation and Technology
Tabled
4 Mar 2026
Target answer date
9 Mar 2026
Answer
19 Mar 2026 · 15 calendar days after tabling

Elapsed calendar days describe the record timeline, not whether Parliament considers an answer on time.

More questions by this MP on Culture, media and sport

Shared topic keywords suggest a connection; they do not establish a follow-up.

Recorded timeline

  1. 4 Mar 2026

    Question tabled

    To ask the Secretary of State for Science, Innovation and Technology, what assessment she has made the potential merits of introducing content labelling requirements for AI-generated images and videos on social media platforms.

  2. 9 Mar 2026

    Target answer date

    Date supplied by the official written-questions record.

  3. 19 Mar 2026

    Answer published

    The government continues to explore the feasibility of technical solutions for the labelling of AI-generated content to support transparency, such as through the Deepfake Detection Challenge.AI is a general-purpose technology with a wide range of applicat...

Open official record

Official data retrieved 28 Sept 2026.

Later records

Possible follow-up questions

Strong links require the same MP, department and exact heading. Other same-department questions are shown as unreviewed candidates, not as confirmed follow-ups. No debate link is asserted unless a stable source relationship exists.

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9 Mar 2026 · To ask the Secretary of State for Science, Innovation and Technology, if she will hold discussions with (a) Starlink and (b) O2 on data protection.

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Internet: Children

10 Apr 2026 · To ask the Secretary of State for Science, Innovation and Technology, what assessment she has made of the adequacy of the stakeholder engagement underpinning the consultation entitled Growing up in the online world: a national consultation, published on 2

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10 Apr 2026 · To ask the Secretary of State for Science, Innovation and Technology, what assessment her Department has made of the accessibility of the consultation entitled Growing up in the online world: a national consultation, published on 2 March 2026, for people

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Internet: Children

10 Apr 2026 · To ask the Secretary of State for Science, Innovation and Technology, what assessment her Department has made of the adequacy of the survey for children and young people as part of the consultation entitled Growing up in the online world: a national consu

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Internet: Children

10 Apr 2026 · To ask the Secretary of State for Science, Innovation and Technology, how responses to the consultation entitled Growing up in the online world: a national consultation, published on 2 March 2026, will inform policymaking on this topic; and how those resp

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Social Media: Fraud

10 Apr 2026 · To ask the Secretary of State for Science, Innovation and Technology, what recent steps her Department has taken to tackle online scam advertising on social media.

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Social Media: Fraud

10 Apr 2026 · To ask the Secretary of State for Science, Innovation and Technology, what assessment her Department has made of the adequacy of the Fraud Strategy 2026 to 2029, published by the Home Office on 9 March 2026, to tackle online scams advertising on social me

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Internet: Children

13 May 2026 · To ask the Secretary of State for Science, Innovation and Technology, what assessment she has made of the adequacy of the stakeholder engagement in relation to the consultation entitled Growing up in the online world: a national consultation, published on

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Internet: Children

13 May 2026 · To ask the Secretary of State for Science, Innovation and Technology, in what way she plans to use responses to the consultation entitled Growing up in the online world: a national consultation, published on 2 March 2026, to inform policymaking; and how t

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Internet: Children

13 May 2026 · To ask the Secretary of State for Science, Innovation and Technology, what assessment her Department has made of the accessibility of the consultation entitled Growing up in the online world: a national consultation, published on 2 March 2026, for people

Unreviewed candidateSame MP and department; topic relationship is unreviewed

Artificial Intelligence: Children

13 May 2026 · To ask the Secretary of State for Science, Innovation and Technology, what steps she plans to take to include children’s perspectives in the policymaking process for generative AI.

Strong linkSame MP, department and exact heading

Artificial Intelligence: Labelling

13 May 2026 · To ask the Secretary of State for Science, Innovation and Technology, what recent steps her Department has taken to develop AI content labelling to (a) support creatives and (b) reduce the impact of AI deepfakes on the creative industries.